Sweepstakes: some may say they are the Swiss Army knife of promotional strategies. They can create brand awareness, drive sales, and build customer loyalty. In general terms, a sweepstake is a chance promotion where a winner is randomly selected from all eligible...
What makes a business great? The best ones constantly seek ways to improve, whether that’s developing better products or adopting more efficient processes. They develop intentional business plans, which are then put into motion. Every business needs a marketing plan...